Vacations focused on running are set to become the upcoming travel fad
A growing number of travelers are embracing the concept of workout vacations, with a significant increase in the popularity of running holidays, or "runcations." According to recent data, there has been a 50% rise in searches for "workout holidays," and this trend is expected to continue in 2025 [1][4][5].
This shift in travel preferences reflects a broader wellness and active lifestyle trend, where short wellness retreats, sports participation, and mindfulness are becoming more prominent [1]. Many travelers are now seeking experiences that combine exercise with the exploration of new cities, coastal paths, or mountains, transforming running from a purely fitness routine into a travel activity that offers both physical challenge and cultural exposure [4].
Companies are capitalizing on this growing market. Major hospitality groups like the Accor Group, one of Europe's largest hotel companies, are actively promoting athletic adventures as a major travel trend of 2025 [1][4]. Specialized adventure and travel companies also curate running vacations and "runcations," offering guided runs, participation in local races, route planning, and wellness activities surrounding the workout [4][5].
Accor predicts that athletic adventures will be one of 2025's biggest travel trends [1]. Other companies in the wellness travel sector, such as wellness resorts and boutique fitness retreat organizers, also provide workout-focused holiday packages, including running, yoga, and triathlon training camps.
Pacing is crucial when running uphill and downhill stretches to prevent knee strain. The post-run bliss is likely due to endocannabinoids, natural compounds in the body similar to cannabis [2]. Nutrition plays a role in running, with hydration, opting for water and nutrient-rich foods, and avoiding dehydrants like alcohol, caffeine, and greasy meals before the runs recommended [3].
Preparation is key for running on uneven trails, slopes, or rocky surfaces, and it is advised to tailor training accordingly or consult a trainer, physiotherapist, or coach [6]. Running long distances increases the risk of repetitive stress injuries and acute issues like ankle or ligament strains, especially on unfamiliar terrain [7].
One traveler, Megha Doshi, a product marketing professional, has joined three running holidays organized by Runcation Travel, including trips to the Dolomites, Patagonia, and Chamonix [8]. Drew Loynes, a Londoner, joined the Generali Night Run after quitting his tech job to travel the world [9]. Running can improve sleep quality, help adjust to new time zones faster, and ease jet lag [10].
The Generali Night Run Budapest, taking place in late August, is a prime example of this trend. The route includes running up a 100-meter hill, past the Buda Castle, beneath the Chain Bridge, and along the lower embankment [11]. The night sky serves as a dramatic backdrop for the run, with live bands and spectators transforming the city into a festival of motion and adrenaline [12].
Running has numerous physiological benefits, such as boosting cardiovascular and joint health, aiding fat loss, improving energy levels, and enhancing bone density [13]. Warming up, stretching before and after runs, staying hydrated, and carrying electrolytes can help prevent cramps during group running trips [14].
Despite some individuals feeling intimidated by group running trips, it is encouraged to give it a try [15]. Coordinating group running trips can be challenging due to logistics and finding participants [16]. However, the social and emotional benefits of running in groups, such as increased motivation, camaraderie, and shared experiences, make it a worthwhile endeavour [17].
In summary, workout vacations have evolved into a mainstream travel trend, characterized by a fusion of fitness goals with travel experiences. Companies like Accor are at the forefront of offering and promoting these athletic travel experiences in 2025 [1][4][5]. Whether you're a seasoned runner or a beginner, there's a running holiday out there for everyone.
- The surge in popularity of workout vacations signifies a broader shift towards wellness and active lifestyles, with traveling communities seeking adventures that blend exercise with nature, culture, and new experiences.
- Pursuing running as a travel activity not only offers physical challenges but also cultural exposure, transforming it from a mere fitness routine into an exploration of cities, coasts, or mountains.
- In 2025, athletic adventures are anticipated to be one of the biggest travel trends, with major hospitality groups and specialized adventure companies curating running vacations and "runcations."
- Proper nutrition, such as hydration, opting for nutrient-rich foods, and avoiding dehydrants, plays a crucial role in enhancing running performance, making workout vacations even more rewarding.
- Running holidays provide substantial physiological benefits like improved cardiovascular health, weight loss, and increased energy levels, while also offering emotional and social benefits from camaraderie and shared experiences in unfamiliar surroundings.