Travelers Discover New Car Rental Options Amid Surge in Demand
Travelers are discovering new ways to rent cars, with services like Turo offering seamless airport pickup and drop-off, and off-airport locations saving money and time. Meanwhile, rental car demand surged in 2021, leading to long lines and solid bookings in popular destinations like Kauai, Hawaii.
Enterprise car rental services are adapting to meet increased demand. Peer-to-peer platforms like Turo allow users to skip long lines and pick up cars directly from owners. Additionally, off-airport locations can save time and money by avoiding airport taxes and fees. Loyalty programs are also evolving. IHG One Rewards Gold Elite members and above can enroll to get elite status with Hertz Gold Plus Rewards, enabling them to skip the counter and pick their car from the lot at most major airports. Similarly, American Express Platinum Card® holders can enroll to get elite status with Avis Preferred, National Car Rental Emerald Club, and Hertz Gold Plus Rewards. Some rental companies like Alamo also offer online check-in and lot pick-up at select locations.
The sudden recovery of rental car demand in summer 2021 led to long lines at rental car centers. Despite this, no specific companies were mentioned as offering special programs to bypass the rental desk and pick up cars independently. However, companies like Dollar, Alamo, and Hertz at Munich Airport were highlighted for good offers. Hertz's average American fleet size was still 34% smaller in fall 2021 than in fall 2019, contributing to long wait times.
Travelers are embracing new car rental options, with services like Turo and off-airport locations gaining popularity. Loyalty programs are also evolving to offer more convenient pick-up experiences. Despite increased demand leading to long lines, rental car services are adapting to meet these challenges.
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