Tourists in Dubai are greeted with immersive mementos in the form of 'interactive souvenir passports'
The city of Dubai is running a summer campaign called Dubai Destinations, aimed at injecting fresh energy into its ongoing activities and focusing on the city's summer attractions. This innovative campaign, a collaboration between Brand Dubai and the General Directorate of Residency and Foreigners Affairs (GDRFA), is designed to welcome visitors to Dubai in a unique and engaging manner.
As part of the Dubai Destinations summer campaign, visitors to the GDRFA and Dubai International Airport will receive souvenir 'passports'. Each passport contains a QR code that links directly to the Dubai Destinations website, unlocking access to the city's best attractions. Through scanning the QR code inside the passport, users gain interactive guides and curated itineraries that showcase Dubai’s top summer experiences and help them explore the city's diverse attractions throughout the season.
The souvenir passports provide information about the city's diverse summer experiences in a fun and engaging format. The engaging format introduces visitors to summer activities in a fun way, especially helping younger tourists navigate what to do and where to go via the digital content accessible through the QR code.
The Dubai Destinations website also offers curated itineraries for summer activities. On the website, users can explore interactive guides, helping them make the most of the city during the summer season. The interactive guides are designed to provide tailored content to maximize enjoyment of Dubai’s attractions during the summer months.
The QR-code enabled souvenir passport is not just a ticket but a key to unlocking the city's best attractions. By using this passport, visitors can enjoy a seamless and enjoyable experience in Dubai, making their visit even more memorable.
The Dubai Destinations summer campaign remains focused on the city's summer attractions and aims to inject fresh energy into its ongoing activities. This initiative is designed to enhance the visitor experience by providing tailored content to maximize enjoyment of Dubai’s attractions during the summer months. The campaign promotes Dubai’s diverse tourism sector and multicultural appeal, encouraging both residents and visitors to fully enjoy the city’s offerings during the summer.
[1] Dubai Media Office. (n.d.). Dubai Destinations Summer Campaign. Retrieved from https://dubaimediaoffice.com/news/dubai-destinations-summer-campaign
[2] Brand Dubai. (n.d.). Dubai Destinations Summer Campaign. Retrieved from https://www.brandedubai.ae/en/news/dubai-destinations-summer-campaign
[3] Khaleej Times. (2021, June 21). Dubai Destinations summer campaign offers QR-code enabled passports. Retrieved from https://www.khaleejtimes.com/life-style/travel/dubai-destinations-summer-campaign-offers-qr-code-enabled-passports
[4] Gulf News. (2021, June 21). Dubai Destinations summer campaign launched to enhance visitor experience. Retrieved from https://gulfnews.com/life-style/travel/dubai-destinations-summer-campaign-launched-to-enhance-visitor-experience-1.79472353
- The Dubai Destinations summer campaign, a collaboration between Brand Dubai and the General Directorate of Residency and Foreigners Affairs (GDRFA), offers an engaging and fun way for visitors to access the city's best summer attractions, making their visit even more memorable.
- This innovative campaign, as reported by Gulf News, aims to enhance the visitor experience by providing tailored content to maximize enjoyment of Dubai’s attractions during the summer months, showcasing the diverse tourism sector and multicultural appeal of the city.
- Beyond the traditional offerings of sports, entertainment, politics, and news, the Dubai Destinations website also provides travelers with engaging lifestyle content, curated itineraries, and interactive guides, transforming the souvenir passport into a key to unlocking the city's best experiences.
