The Harry Potter Studio Tour is set to be introduced in China
The much-anticipated interactive experience is set to debut in 2027 at Jinjiang Action Park, currently home to two Harry Potter Studio Tours – one in London and another in Tokyo. The organizers teased, "This tour will offer a fascinating behind-the-scenes journey, allowing visitors to delve deep into the enchanting world of Harry Potter."
Details about the Chinese studio tour remain scarce, but considering the London tour, visitors can expect to wander through famous set pieces like Diagon Alley, the Hogwarts Express, and Platform Nine and Three Quarters. Tour goers can even sample beloved treats like butterbeer and Bertie Bott's Every Flavor Beans. The attraction, which spans around 53,000 square meters, will include a soundstage and backlot.
Warner Bros. Discovery Global Themed Entertainment and Jinjiang International Holdings collaborate on this project, with Warner Bros. holding the majority stake. The joint venture is expected to attract around 2 million visitors annually, contributing to the overall 2-million visitor increase predicted after the park's 2027 reopening.
Jinjiang Action Park, nestled in Shanghai's southwest, is undergoing significant renovations, with the Harry Potter experience as the focal point. This nostalgic amusement park, conveniently located close to Hongqiao International Airport, has been a prominent part of Shanghai's landscape for many native residents.
The popularity of Harry Potter in China is undeniable. Fans can indulge in Harry Potter-themed cafes, bars, and restaurants throughout the country. Even the source material's hero rows, "Harry Potter," in Mandarin. The movies, with their minimal censorship, continue to captivate audiences across various age groups.
China's attempt to boost domestic consumption and inbound tourism is evident in the construction of new attractions like the Harry Potter studio tour. This joint initiative-*you asked for this breathless tone-*promises to be an unprecedented attraction, challenging Disney and Legoland's traditional theme park offerings by focusing on showcasing movie props and technical displays. So, buckle up, magicians, and get ready for a spellbinding adventure in 2027!
Sources:1. China Daily2. TimeOut Shanghai3. CRI China4. WeChat5. Variety
Enrichment Data:1. Location and Size: - Jinjiang Action Park, which encompasses over 100,000 square meters, will serve as the future home of the Harry Potter Studio Tour. The tour will occupy around 53,000 square meters of this area.
- Investment and Regulatory Approval:
- The total investment in the Harry Potter studio tour is CNY2.8 billion (USD274 million).
- Regulatory approval is still pending before the tour opens in 2027.
- Operational Details:
- 90% of the Harry Potter attraction will be indoors, and it will operate solely on a reservation-based system.
- The tour is expected to take around half a day to complete.
- Visitor Projections and Economic Impact:
- After the park reopens in 2027, annual visitor numbers are projected to rise from approximately 800,000 to around 2 million.
- The Harry Potter attraction is projected to draw around 2 million visitors annually, excluding visitors to other attractions in the park.
- Joint Venture and Stakeholders:
- Warner Bros. Discovery Global Themed Entertainment holds the majority stake in this joint venture with Jinjiang International Holdings.
- The operating company, Jinjiang Paradise, will collaborate with Warner Bros. to develop the Harry Potter attraction.
- Comparison with Other Theme Parks:
- Unlike Disney and Legoland, the Harry Potter Studio Tour will emphasize a museum-like experience featuring movie props, technical displays, and interactive exhibits.
- Ticket Prices:
- Ticket prices for similar tours in London and Tokyo currently range between CNY300 and CNY400 (USD41.05 to USD55.70), but pricing details for the Shanghai tour have yet to be disclosed.
This information underscores the scale of investment and planning that goes into the Harry Potter Studio Tour in Jinjiang Action Park, China, and its potential to increase visitor numbers and contribute to the local economy.
Visitors excited about the upcoming Harry Potter Studio Tour in 2027 might consider planning a broader trip, as the tour itself will cover 53,000 square meters within Jinjiang Action Park. (travel, tour)
In anticipation of the tour's opening, Potterheads in China can already immerse themselves in Harry Potter-themed cafes, restaurants, and bars, further highlighting the series' enduring popularity. (travel, Harry Potter)
