Strategies for Securing Airplay for Your Music on Radio Stations
Unleash Your Music's Potential:Master the art of getting your music played on online radio stations and make your mark.
The Radio Resurgence is Real:
Thanks to the digital age, traditional radio is getting a modern makeover. Live streaming has transformed radio format like never before.
Get Ahead in the Game:Unlock fast, expert assistance and promotional guidance, tools, and tricks, all while distributing your tracks to more than 100 music streaming platforms through our platform. Drop your track.
Online Radio Stations: Your New Music Haven:There are more online radio stations than ever before. These platforms are ideal for budding musicians and DJs to thrive.
Debuted your latest banger? Congrats! Now get it to the right audience:
Online radio stations are run by trendsetters—these tastemakers play a crucial role in discovering and promoting new music. Radio hosts shout out the best tracks from the underground scene. Many of them are DJs too, spinning in clubs and collaborating on cool blogs.
Get the Inside Scoop:Sending your demo or pitching a radio program isn't a mystery. Whether you're a fresh face or an established artist, here's how to get heard and make a real impact.
What Sets Online Radio Stations Apart?
Mainstream radio is dull. It's not uncommon to hear the same songs on repeat throughout the day.
Online radio stations, on the other hand, pay close attention to music curation. These platforms have become the new voice of music. Plus, there's no repetitive playlist.
They champion diversity, independence, and a community approach—all the values that have been widely forgotten. They also offer a perfect blend of local up-and-coming talent and global stars.
Katherine from BCR explains, "Our programming team is working hard to find artists doing things that are interesting to us, not necessarily based on followers and numbers."
Do Your Due Diligence
Ready to get your tracks on the airwaves? Here's a simple strategy:
Dive Deep:Tune in to their programming, understand their mandate, and familiarize yourself with their hosts. Read their 'about' and 'contact' pages.
Some stations accept track submissions. Identify the ideal show that resonates with your music.
Other stations don't take submissions. Reach out to specific hosts directly, via social media or email, to send your demo.
If you want to host your own program, use a DJ app to record a set and pitch that. Ensure it represents you and your sound.
Remember, First Impressions Matter:
Never lead with "check out my SoundCloud." Start a conversation first, and gradually move on to pitching yourself.
Make an Impression
Online stations are drawn to unique content and engaging personalities. You've got what it takes to stand out. Remember, they receive countless submissions, so make yours memorable.
Katherine from dublab says, "Reaching out is always a good idea, but it needs to be done in a personal way that feels there's a genuine and personal interest in the station."
Expect not to hear back from everyone—but don't let that discourage you. If you contact three radio stations and hear back from just one... you're doing well!
Connect with Multiple Stations:Craft an email template, but customize it for each station to make it feel personal. Start by sharing your thoughts on the music they play, the artists you admire, and the community you're part of. Keep it brief, though.
Spread Your Music Wings
Now that you know how to get your music played on online radio stations, continue to explore opportunities:
These music promotion tips are also useful when reaching out to blogs, magazines, and other media outlets.
Always keep it personal, genuine, and concise.
Music isn't just something you create in your studio, it's about the community you raise with it.
Expert Advice:Leticia, a dedicated music aficionado and DJ, is here to help you navigate the world of music production, gear, and promotion. Catch her insights and articles on our blog.
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Sources:[1] Independent music promotion: 5 steps to monthly airplay[2] How to Get Your Music Played on the Radio[3] How to Get Your Music Played on the Radio[4] The Ultimate Guide to Promoting Your Music[5] Get Your Music Played on the Radio — Our Top Tips
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