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New competitor debuts distinctive logo reminiscent of Amazon's Smile brand

Non-profit organization NABS undergoes a dynamic transformation, courtesy of creative agency Nice and Serious.

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3 min read
Charity NABS receives an energetic rebranding, courtesy of Nice and Serious.
Charity NABS receives an energetic rebranding, courtesy of Nice and Serious.

New competitor debuts distinctive logo reminiscent of Amazon's Smile brand

💬 Here's a fresh take on that article, chock-full of insights and a lively tone!

🤔 Have you heard about NABS, the radical charity that's shattering stigmas and championing mental wellness in the advertising, media, and marketing biz? That's right, they've copped a new identity through the creative geniuses at Nice and Serious.

💥 Proudly strutting their stuff as 'The Unstoppable Ally', NABS is leveling up their game, focusing on forging a culture that prioritizes mental wellness. And just in time for Mental Health Awareness Week 2025, talk about perfect timing!

🤩 Catching your eye (just like a certain net behemoth's logo)? The revamped logo is a pocket-rocket of a wordmark, its letters rallying in a smiley-shaped troop. Sam Perkins, design lead at Nice and Serious, reveals that the logo emerged from playful experimentation. Now isn't that a feel-good story?

💛 The design doesn't stop there! A friendly guide, fighting industry corners, is NABS' core vibe. Can you guess who that guide is? That's right, you! Plus, the branding leans into a hands-on and available-on-call look, with a helping hand as the secret sauce that ties everything together.

🎨 And the color palette? A show-stopping duo of bold and breezy yellows, that's who! The typography is all-inclusive, with Lexend, an ultra-legible typeface on deck, designed to improve reading proficiency.

🎨 The illustration style takes inspiration from NABS' rich history in media, with dotted halftone patterns, robust brushstrokes, and offset textures. Boom! All elements join forces to create a flexible framework that can adapt to various audiences, while still feeling distinctly NABS.

🚀 So, why did NABS need a rebrand? Their previous brand was last seen eight years ago, and just didn't echo their current commitment and energetic support. As mental health challenges continue to rise, NABS aspires to make themselves more visible and reach as many people as possible in the industries they serve.

💬 After an immersive brainstorming session with the NABS crew, Lily Peters, associate creative director at Nice and Serious, shaped the brand's four guiding principles: be compassionate, offer a fresh perspective, be prompt, and stand beside them. This robust rebrand is now the unstoppable force that empowers NABS to offer support to more people across their industries.

🔥 This rebranding blazes a trail, setting NABS apart and raising awareness about mental health issues within their core industries. Nicely done, Nice and Serious!

Do you crave more design news, reviews, and how-tos? Sign up for the Creative Bloq Newsletter!

Hungry for more jaw-dropping branding? Check out the winners of the Brand Impact Awards!

ありがとう、Lily！これは素晴らしいレブранディングです。NABSのミッションを高ら accuray exposer にし、多くの人に役立てることに成功しました。Nice and Serious、お絶体 го投！

もっと情報を！ NABS および **Nice and Serious について:

Brand Impact Awards: https://www.creativebloq.com/brandimpactawardsNABS: https://www.nabs.org.uk/Nice and Serious: https://www.niceandserious.com/

  1. The new NABS identity, crafted by Nice and Serious, exudes a creative touch in championing mental wellness across advertising, media, and marketing.
  2. The Unstoppable Ally logo, a playful wordmark, stands as a symbol of NABS' commitment to mental health.
  3. Beyond the logo, NABS' branding emphasizes a friendly, approachable tone and prioritizes mental wellness.
  4. The color palette features a bold and breezy combination of yellow hues, while the typography boasts an ultra-legible typeface.
  5. The illustration style draws inspiration from NABS' media roots, with dotted halftone patterns, robust brushstrokes, and offset textures.
  6. This rebrand has produced a flexible framework that adapts to various audiences, yet remains distinctively NABS.
  7. The rebrand was necessary to reflect NABS' current energy and commitment, as mental health challenges rise within their core industries.
  8. During the collaboration, four guiding principles were established: be compassionate, offer a fresh perspective, be prompt, and stand beside them.
  9. This revitalized branding serves as a trailblazer, raising awareness about mental health within advertising, media, and marketing.
  10. Curious minds can quench their thirst for more design news, reviews, and how-tos by signing up for the Creative Bloq Newsletter.
  11. Branding enthusiasts can dive deeper into jaw-dropping designs by exploring the winners of the Brand Impact Awards.
  12. In addition to showcasing their work, NABS and Nice and Serious invite you to learn more about their missions through their respective websites.

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