Netflix Teams Up with India's Ministry of Tourism to Showcase Destinations in Original Productions
Netflix has partnered with India's Ministry of Tourism to integrate Indian locations into its original content. This is Netflix's first collaboration with a tourism body in South Asia, highlighting India's importance as a content hub and destination.
The partnership aims to incorporate Indian landscapes into Netflix India's original productions, sparking curiosity and inspiring travel. Netflix has already featured various Indian settings in its content, such as The Elephant Whisperers, Kaala Paani, Mismatched, and Jaane Jaan.
India's diverse landscapes, ranging from Himalayan regions to coastal towns, offer storytellers a wide array of settings for productions. The Ministry of Tourism hopes that this 'screen tourism' will increase visitor numbers for destinations across the country. The partnership seeks to create a virtuous cycle where cinema and streaming inspire travel, and travel sustains communities and heritage.
Netflix and India's Ministry of Tourism have joined forces to showcase Indian destinations in original productions. This collaboration, Netflix's first with a tourism body in South Asia, is expected to inspire travel and boost tourism across the country.
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