Kazakhstan Aims to Boost German Tourism with 2026 Forum
The Ambassador of Kazakhstan recently hosted a significant event at the Embassy, bringing together experts to discuss tourism's role in fostering trust and cultural exchange with Germany. The gathering explored ways to promote Kazakhstan's tourism brand and address challenges in attracting German tourists.
Central Asia expert Christian Grosse highlighted the hurdles in enticing German tourists to Kazakhstan. Lack of knowledge and concerns about safety and religion were identified as key barriers. However, with 34,000 German tourists visiting in 2024, the potential for growth is evident.
A German delegation visited Kazakhstan, meeting with high-ranking officials. They agreed to organize a special forum in 2026 to promote Kazakhstan among German tourists. The event was attended by prominent figures, including the President of the German Travel Association (DRV) and representatives of German tour operators and airlines.
Eco-tourism was a key topic, with the Altyn-Emel National Park showcased as an eco-destination with unique landscapes. The expansion of ski resorts was also discussed, with climate change impact being a concern. A 'round table' discussion, 'Opportunities for Touristic Cooperation between Kazakhstan and Germany', was held to explore these topics further.
Kazakhstan's tourism potential is evident, with 34,000 German tourists in 2024. The 'Kazakhstan: Born Bold' campaign aims to demonstrate the country's dynamic approach to growth and innovation. With the upcoming 2026 forum, Kazakhstan is set to boost its appeal to German tourists, addressing challenges and showcasing its unique destinations.
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