Exploration Reveals: One out of Every Five City Day Attendees Originated from Beyond Yakutsk
Yakutsk, the oldest city in Siberia, celebrated its 393rd anniversary over the past weekend, attracting a diverse crowd of locals, tourists, and residents from various regions of Russia and beyond.
The city's birthday celebrations saw a significant turnout, with participants and spectators coming from 52 regions of Russia. The most attendees were from Megino-Kangalassky, Hangalassky, Suntarsky, and Churapchinsky uluses within Yakutia itself. Apart from Moscow and St. Petersburg, the top leaders in terms of attendees were Primorsky Krai, followed by Novosibirsk Oblast, with Irkutsk Oblast, Khabarovsk Krai, and Krasnodar Krai rounding out the top three.
Interestingly, most foreign participants of Yakutsk's birthday celebrations came from Siberia and the Far East, reflecting the local flavour and tourist appeal of the region. The most numerous foreign visitors were from China and Kazakhstan.
The gender distribution of attendees was approximately 60% women, and around 65% of attendees did not have children. Slightly over half of the attendees led a healthy lifestyle, indicating a focus on wellness during the celebrations.
The most common age group among attendees was 35 to 44 years old. Visitors from the most remote settlements in Momsky, Srednekolymsky, and Abyisky uluses also attended the celebrations, demonstrating the event's broad appeal.
The city's approach to event planning is unique, with the regular use of big data analysis to gain insights into visitor flows, including age, gender, place of residence, and routes within the region. MTS Republic of Sakha (Yakutia) Director Prokopy Neustruev stated that analyzing anonymized big data from events helps event organizers make informed decisions.
By analyzing visitor data, event organizers can evaluate event outcomes, identify target audiences, and understand the region's tourist capacity. This information can be used to focus on audience needs and attract additional visitors if necessary in the future. Analyzing visitor data also helps understand the region's tourist capacity, which is crucial for planning and improving future events.
In conclusion, Yakutsk's 393rd anniversary celebration was a successful event that attracted a diverse crowd and offered insights into visitor behaviour and preferences. The use of big data analysis in event planning is a promising approach that can help improve future events and boost tourism in the region.
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