Estonia Crowned Friendliest Country in Europe by Condé Nast Traveler Readers
Estonia has been voted the friendliest country in Europe by readers of luxury travel magazine Condé Nast Traveler. This is a first for the nation, which has never before made the top ten in the magazine's friendliness category.
Estonia's rise in the rankings sees it followed by Ireland, Portugal, and Iceland. The country is praised for its enchanting old towns, stunning wildlife, and digital innovation, such as being the first to introduce online election voting.
The magazine's readers also ranked Turkey fifth, Greece sixth, and Italy seventh in the friendliness stakes. Notably, Ecuador's capital city Quito topped the global rankings for the first time in 2025, while the South American country was not previously listed in the Condé Nast Traveler friendliness rankings.
Joining Estonia in the top ten friendliest countries in Europe are Austria, Spain, and Cyprus. The recognition by Condé Nast Traveler readers highlights Estonia's unique blend of history, natural beauty, and technological advancements, making it a must-visit destination for those seeking a warm welcome.
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