Dovetail + Co's Now Now NoHo: Manhattan's New Micro-Hotel for Solo Explorers
Dovetail + Co's latest venture, Now Now NoHo, has opened its doors on Manhattan's Bowery. The hotel, designed for solo explorers and digital nomads, offers 180 compact, stylish cabins. Sean Flynn, the founder and CEO of Dovetail + Co, has reimagined Japanese capsule hotels and European sleeper trains for the modern, design-conscious traveller.
Spread across 10 floors, the hotel's cabins average 50 square feet each. Each space is a blend of functionality and whimsy, courtesy of Islyn Studio's interiors. Cabins feature custom Wright mattresses, Garnier-Thiebaut linens, Brooklinen robes, and Grown Alchemist bath products. Ten cabins showcase unique murals by local artists like Alyss Odle and Daniela Araya.
Communal areas include a lounge with a Connections Board for guest interaction and a lifestyle vending machine. The hotel uses a mobile app for check-in and offers surprise perks like concert tickets or museum passes. Now Now NoHo caters to those who value design thinking over excess, providing a unique, affordable stay in the heart of Manhattan. Its Bowery location places guests near cultural attractions and public transportation.
Now Now NoHo, opened in April 2025, offers a membership model with benefits such as discounted rates, early check-in, and complimentary stays. With its blend of design, functionality, and community, the hotel promises an exciting new option for solo travellers and digital nomads in New York City.
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