Waste Collection Pays Off: Copenhagen Rewards Eco-Conscious Travelers
Copenhagen Incentivizes Sustainable Tourism: Tourists Attached with Eco-Friendly Perks in Denmark's Capital City
In the heart of the Nordic region, Copenhagen is making waves in the travel industry with its innovative approach to sustainability. The "CopenPay" program, originally piloted in 2024, has now been expanded to promote eco-friendly travel habits among tourists, particularly rail travelers.
As overtourism and climate crisis loom large, Copenhagen is setting an example for other destinations by prioritizing environmental consciousness. This summer, the city's tourism organization, Wonderful Copenhagen, is extending the CopenPay program to cover a longer period, making it easier for travelers to participate and enjoy rewards.
Urban Oasis Hides Tax Debts Leftover Organics from Eco-Resort Pose Environmental Concerns Over the nine-week period from June 17 to August 17, tourists can collect waste, travel sustainably, or use eco-friendly transportation methods to earn points that can be redeemed for a variety of experiences, including cultural events, food, and leisure activities.
The focus of this year's CopenPay is rail travel: tourists arriving in Copenhagen by train will receive free bike rentals, yoga classes, guided tours, or discounted entrance fees for some of the city's notable attractions. The program also encourages visitors to stretch their stays, promoting a longer, more sustainable visit.
Søren Tegen Pedersen, head of Wonderful Copenhagen, explains the program's mission: "CopenPay reimagines how we approach tourism, shifting the focus from attracting more visitors to inspiring existing ones to adopt and embrace sustainable travel practices." The goal is to raise awareness about the environmental impact of travel and encourage greener choices within the tourism industry.
In essence, CopenPay offers a unique opportunity to enjoy Copenhagen while contributing to the city's environmental goals and becoming part of the solution.
Source: ntv.de, raf/dpa
Keywords:
- Sustainability
- Copenhagen
- Tourism
- Denmark
- Rail Travel
- Eco-friendly Activities
Additional Insights:
CopenPay is not just about incentivizing green travel — it's about promoting a holistic, regenerative approach to tourism that gives back to the local environment. The program encourages tourists to engage in regenerative practices, such as picking up litter, supporting local eco-friendly businesses, and adopting vegetarian meals. By integrating sustainable actions into the visitor experience and rewarding them with tangible benefits, CopenPay helps tourists make lasting, eco-conscious travel habits, bolstering Copenhagen's commitment to sustainability and positioning the city as a beacon of sustainable tourism.
- The expansion of Copenhagen's CopenPay program, which began in 2024, aims to encourage rail travel among tourists and reward eco-friendly practices, including sustainably traveling, using eco-friendly transportation, and picking up litter.
- CopenPay, a program initiated by Copenhagen's tourism organization, goes beyond incentivizing green travel, promoting a holistic approach to tourism that encourages visitors to adopt regenerative practices, such as supporting local eco-friendly businesses and adopting vegetarian meals.
- In addition to providing rewards for eco-friendly actions, the CopenPay program integrates these practices into the visitor experience by offering benefits like free bike rentals, yoga classes, guided tours, and discounted attraction entrance fees for tourists arriving in Copenhagen by rail.
- The goal of CopenPay is to raise awareness about the environmental impact of travel and encourage greener choices within the tourism industry, positioning Copenhagen as a leader in sustainable tourism and a model for other destinations.
